Talk: Building a personal and company brand: Through YouTube and Content Creation Want more YouTube views, engagement, and sales? Join this hands-on session with Sergey. He’ll cover the YouTube essentials. Learn what actually works. See what gets results. Sergey will explain the YouTube formula. He’ll discuss how it’s changing. He’ll also break down a real YouTube channel. See what he looks for when auditing channels. Learn how he helps clients improve YouTube performance. Lots of Q&A time too. About Sergey:Sergey is a co-founder of Sway 1, a video marketing startup. With a background in marketing and branding, he has experience in various areas, including demand generation and operations using tools like Salesforce, Pardot, and HubSpot, as well as content management. Sergey led a marketing team at a Toronto-based startup founded by former Eloqua founders, a marketing automation platform that was later sold to Oracle. In addition, he has produced and hosted multiple podcasts focused on marketing, product management, and business, including his own show. Sergey also runs a YouTube channel where he shares insights on personal topics.